Concept Testing – Wunderfy

Concept Testing

Sometimes you create something and you think it’s the bee’s knees.

Your mom thinks it’s the bee’s knees. And your best friend thinks it’s the bee’s knees. But, maybe they just like you. And turns out, the rest of the world thinks its just poo. You need concept testing.

Before you invest your mortgage to turn your big idea into a business, let’s test it out to make sure it’s not a dud. Concept testing is a crucial part in making sure a new business venture doesn’t turn into a pathway to bankruptcy.

We’ll help get your idea or product in front of a few (non-relative) sample audiences to get an understand of how people truly think about and interact with your idea or product. Maybe it’s almost there, but consumers just need you to add a little more to it, or call it by a different name. Or perhaps your idea hits it out of the park, and you’re farther ahead than you thought and don’t need to spend that extra thousand to add another component.

We collect the feedback you need and work with you to improve your concept before publishing it or taking it to market. Trust us, you won’t regret having this insight into your potential consumers’ brains before you go live.

Latest Projects

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Frank Chiropractic Center

Frank Chiropractic Center located in Fort Lauderdale, Florida was looking for a new online presence and website. To elevate the brand perception and value we developed a look that would convey the advanced level of treatment that Dr. Havey Frank and his staff provided their clients. Since Dr. Frank takes a holistic approach we added the… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized

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Orit Designs

Orit Designs provides custom-made jewelry made from natural semi-precious gems and metals. The pieces unique design comes from a technique called metal crocheting where a delicate wire of gold or silver. The client was looking to expand her products from local individual orders to reach further online. We rebooted their brand by refining the look of the logo… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized


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