Brand Experience Development – Wunderfy

Brand Experience Development

Do you know what your brand says about you?

Brand experience development is all about getting customers to associate your brand with certain values and thinking.

What comes to mind when you think about the Apple brand? You might at first picture an iPhone or MacBook, then expand that to imagine the feeling you have at an Apple store or while browsing on iTunes. You make think about an encounter you had at the Genius Bar getting a device fixed, or picture the sleek advertisements online and on billboards across the nation. Whether you’re an Apple fan or not, you can’t deny that Apple is more than a brand, it’s an experience. Without reading their mission statement, you could probably guess what they aim to provide their customers and what they value as a company. The brand experience consistency across the customer experience, the visual identity, and brand communications that creates fluidity across all consumer touchpoint. Most Apple advocates flock to the brand not just because of the products but because of the emotional connection they’ve developed with the company — one that strengthens with each interaction. And that’s why Apple has excelled at releasing new products every other year because they know their fans will buy in. They’ve already bought into the experience.

What does this mean for you? Creating a sound brand experience is essential to attracting new customers, retaining customers, and instituting brand loyalty. At Wunderfy, we think about your brand experience in every deliverable we create. We help you establish who you want your brand to be – always with out-of-the-box thinking. Our brand experience development includes:

  • Brand Story
  • Brand Positioning
  • Visual Identity
  • Brand Voice
  • Communication Strategy
  • Customer Experience
  • Events and Experiential Strategy
  • Customer Retention

These strategies and deliverables work in concert to address how you will interact with your customer at every touchpoint. How will you look? How will you sound? What will you say when talking to customers? What will people feel while interacting with your product or service? We create strategies to answer each of these questions so that your brand starts smart and grows smarter with every transaction. It’s purpose-driven branding for passion-driven businesses.

 

Latest Projects

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Frank Chiropractic Center

Frank Chiropractic Center located in Fort Lauderdale, Florida was looking for a new online presence and website. To elevate the brand perception and value we developed a look that would convey the advanced level of treatment that Dr. Havey Frank and his staff provided their clients. Since Dr. Frank takes a holistic approach we added the… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized

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Orit Designs

Orit Designs provides custom-made jewelry made from natural semi-precious gems and metals. The pieces unique design comes from a technique called metal crocheting where a delicate wire of gold or silver. The client was looking to expand her products from local individual orders to reach further online. We rebooted their brand by refining the look of the logo… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized


Learn More

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700 Wines… And I Still Don’t Know What to Drink

I thought attending a wine Gala with over 700 wines from across America was going to be fun and carefree. I mean there will be some International Rosé wines from The Rosé competition, but most are from American wineries. Now having time to think about this event how will I know what to taste? How… continue reading »

Brand

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Facebook Fans, Feeling the Pain? Just Wait! 

Facebook Changes to News Feed Will Create an Even Greater Challenge to Small Business Marketing. If you rely heavily on Facebook as a means to grow your businesses reach, you will want to know this. Organic reach has been on the decline with the ongoing changes to Facebook’s behavior. These changes affected many Pages to lose… continue reading »

Brand

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Logo Design: The Evolution Into Greatness

Your Logo Design So many times business owners have a logo custom designed and they then feel compelled to keep it for years because they spent a lot of money on it. The business has grown and the times have changed, but they do not think the logo should change with them. If you are embarrassed by your… continue reading »

Brand

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Mobilegeddon Update

The impact of Google’s Mobile-Friendly Update, as measured by MozCast (a weather report showing turbulence in the Google algorithm—the hotter and stormier the weather, the more Google’s rankings changed) was, in the short-term, much smaller than expected. Though the impact of the mobile-friendly update may be less than apocalyptic, in a blog called “How Far Did the… continue reading »

Brand

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