What is a Buyer Persona? Buyer personas are semi-fictional, detailed representations of your ideal or target customer base. A buyer personas may have fictional names and faces attached to it. However, the data collected to create the specifics of the person is real. That is what makes a buyer personas so important. A good buyer… continue reading »
Being a small to medium business can be difficult. You are the boss and you have to make the important decisions. There is a lot on your plate, but not a lot of time and sometimes you overlook certain aspects. When your business is making money, you don’t always think about how you can do… continue reading »
Your brand has been humming along nicely for years now and doing great. Customers know who you are and understand your vision. Sales have been steady, but things have been slowly ticking down over the past couple years. Not a plunge but more a slow leak in the tires. To yourself, maybe I dust off… continue reading »
Here at Wunderfy, we’re wine drinkers, wine lovers and amateur wine connoisseurs. Something that’s been on our radar lately is rosé. At one time a vintner’s afterthought, or a “wine for the palate-less,” rosé has gone from a pale pink novelty to a nearly $300 million market in just a few years. Who’s buying the… continue reading »
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