What is a Buyer Persona? Buyer personas are semi-fictional, detailed representations of your ideal or target customer base. A buyer personas may have fictional names and faces attached to it. However, the data collected to create the specifics of the person is real. That is what makes a buyer personas so important. A good buyer… continue reading »
Here at Wunderfy, we’re wine drinkers, wine lovers and amateur wine connoisseurs. Something that’s been on our radar lately is rosé. At one time a vintner’s afterthought, or a “wine for the palate-less,” rosé has gone from a pale pink novelty to a nearly $300 million market in just a few years. Who’s buying the… continue reading »
Facebook Changes to News Feed Will Create an Even Greater Challenge to Small Business Marketing. If you rely heavily on Facebook as a means to grow your businesses reach, you will want to know this. Organic reach has been on the decline with the ongoing changes to Facebook’s behavior. These changes affected many Pages to lose… continue reading »
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