The Interaction Design Institute outlines four purposes that prototype fulfill: exploring and experimentation; learning and understanding; engaging, testing, and experiencing; and inspiring and motivating.
Prototyping helps you understand how people interact with your product and it it’s even applicable before you spend your budget taking it to market. We’ll help you create a sample of your product or digital asset (website, app, game) and test it out with a representative audience. We’ll learn how people enjoy it or find it as useful as you want them to, and how to improve it regardless. Sometimes updates could be as simple reordering the items in your menu for ease of access, or as big as changing the size of your product to fit inside a car. We’ll help identify those in the prototype stage and make sure you’re putting your absolute best product forward when you launch.
Being a small to medium business can be difficult. You are the boss and you have to make the important decisions. There is a lot