Market Research is the actions of gathering, analyzing and interpreting information about a market, a product or service that is to be offered for sale. We also look at past, present and hopefully future customers that have been or will be in contact with you. We try to dig down into your industry as a whole and the particular competitors you might cross paths with.
We do deep industry and competitor analysis, benchmarking studies, survey assessments, and interviews to collect primary data set the baseline for any strategy or creative work.
Being a small to medium business can be difficult. You are the boss and you have to make the important decisions. There is a lot