Buyer Persona Development – Wunderfy

Buyer Persona Development

We do the research to identify who your buyer segments are and what are the emotional and rational triggers that motivate their behavior.

Who are your best customers? Who are your worst customers, the ones you cringe at when you see them calling? What would happen if you could get more of your best and less of the worst?

Well, life would get better all around. When creating buyer personas, we look at what makes up your best customer, their habits, their routines and ask lots of questions. We drill down to see what makes the good ones great and the others not so much. This allows you to commit resources to find new clients that will believe in your brand and becoming raving fans.

Creating a buyer persona involves not only identifying who your best customers are, but also evaluating your target consumer for a new product or service launch. How old are they? Where do they live? What are their usual purchasing behaviors? What challenges do they face on a daily basis? How does our product or service address their needs? The buyer persona answers these questions to paint a portrait of a singular consumer, ex. Soccer Mom Sally.

When developing marketing strategies, we then ask, what would Sally want? Would this fit her lifestyle? Would she want this product over another, similar offering? The buyer persona helps direct the strategic planning and development of materials so you know you’re creating something that your customers and potential consumers will want. Great strategy starts with great buyer personas.

EXAMPLES

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Latest Projects

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Frank Chiropractic Center

Frank Chiropractic Center located in Fort Lauderdale, Florida was looking for a new online presence and website. To elevate the brand perception and value we developed a look that would convey the advanced level of treatment that Dr. Havey Frank and his staff provided their clients. Since Dr. Frank takes a holistic approach we added the… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized

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Orit Designs

Orit Designs provides custom-made jewelry made from natural semi-precious gems and metals. The pieces unique design comes from a technique called metal crocheting where a delicate wire of gold or silver. The client was looking to expand her products from local individual orders to reach further online. We rebooted their brand by refining the look of the logo… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized


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700 Wines… And I Still Don’t Know What to Drink

I thought attending a wine Gala with over 700 wines from across America was going to be fun and carefree. I mean there will be some International Rosé wines from The Rosé competition, but most are from American wineries. Now having time to think about this event how will I know what to taste? How… continue reading »

Brand

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Facebook Fans, Feeling the Pain? Just Wait! 

Facebook Changes to News Feed Will Create an Even Greater Challenge to Small Business Marketing. If you rely heavily on Facebook as a means to grow your businesses reach, you will want to know this. Organic reach has been on the decline with the ongoing changes to Facebook’s behavior. These changes affected many Pages to lose… continue reading »

Brand

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Logo Design: The Evolution Into Greatness

Your Logo Design So many times business owners have a logo custom designed and they then feel compelled to keep it for years because they spent a lot of money on it. The business has grown and the times have changed, but they do not think the logo should change with them. If you are embarrassed by your… continue reading »

Brand

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Mobilegeddon Update

The impact of Google’s Mobile-Friendly Update, as measured by MozCast (a weather report showing turbulence in the Google algorithm—the hotter and stormier the weather, the more Google’s rankings changed) was, in the short-term, much smaller than expected. Though the impact of the mobile-friendly update may be less than apocalyptic, in a blog called “How Far Did the… continue reading »

Brand

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