Brand Story – Wunderfy

Brand Story

Your brand story is more than the story you tell.

A brand story goes beyond what you have written in your copy on the website, in your brochures or the presentations you used to get new customers.

Your brand story isn’t only what you have told people. It is also what they believe about your brand from reviews, friends and competitors. Creating the full story is a team effort. It consists of real facts, supposed feelings and an interpretation of outside data. This means that part of your brand story isn’t under your control.

We help you lay the groundwork for the part of the story that you can control.

We help you define who your brand is and discover that “it” factor. That factor becomes your unique selling point and your primary emotional connection to your audience. This process includes understanding your company’s background, researching your industry, and analyzing your product or service to create the framework for your narrative. Then, we dig deeper into your brand values, your customer’s values, and your views and perceptions to add life to your story. Your story is your purpose. It is set against the backdrop of the relationship your build and your interactions with your customers.

The end result is a neatly written paragraph and supporting copy. These assets are available for distribution throughout your organization and put on any external communications. Many successful brands have their stories placed in a prominent place on their website, as both an educational piece and promise to their customers. What will your story be?

Here’s an article we love covering examples of great brand stories.

Latest Projects

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Frank Chiropractic Center

Frank Chiropractic Center located in Fort Lauderdale, Florida was looking for a new online presence and website. To elevate the brand perception and value we developed a look that would convey the advanced level of treatment that Dr. Havey Frank and his staff provided their clients. Since Dr. Frank takes a holistic approach we added the… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized

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Orit Designs

Orit Designs provides custom-made jewelry made from natural semi-precious gems and metals. The pieces unique design comes from a technique called metal crocheting where a delicate wire of gold or silver. The client was looking to expand her products from local individual orders to reach further online. We rebooted their brand by refining the look of the logo… continue reading »

Brand, Clients, Growth, Loyalty, Specialized, Uncategorized


Learn More

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700 Wines… And I Still Don’t Know What to Drink

I thought attending a wine Gala with over 700 wines from across America was going to be fun and carefree. I mean there will be some International Rosé wines from The Rosé competition, but most are from American wineries. Now having time to think about this event how will I know what to taste? How… continue reading »

Brand

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Facebook Fans, Feeling the Pain? Just Wait! 

Facebook Changes to News Feed Will Create an Even Greater Challenge to Small Business Marketing. If you rely heavily on Facebook as a means to grow your businesses reach, you will want to know this. Organic reach has been on the decline with the ongoing changes to Facebook’s behavior. These changes affected many Pages to lose… continue reading »

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Logo Design: The Evolution Into Greatness

Your Logo Design So many times business owners have a logo custom designed and they then feel compelled to keep it for years because they spent a lot of money on it. The business has grown and the times have changed, but they do not think the logo should change with them. If you are embarrassed by your… continue reading »

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Mobilegeddon Update

The impact of Google’s Mobile-Friendly Update, as measured by MozCast (a weather report showing turbulence in the Google algorithm—the hotter and stormier the weather, the more Google’s rankings changed) was, in the short-term, much smaller than expected. Though the impact of the mobile-friendly update may be less than apocalyptic, in a blog called “How Far Did the… continue reading »

Brand

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