Clients – Wunderfy

All About Personas

Tabatha Drum-Dickson Clients, Marketing

What is a Buyer Persona? Buyer personas are semi-fictional, detailed representations of your ideal or target customer base. A buyer personas may have fictional names and faces attached to it. However, the data collected to create the specifics of the person is real. That is what makes a buyer personas so important. A good buyer… continue reading »

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