Being a small to medium business can be difficult. You are the boss and you have to make the important decisions. There is a lot on your plate, but not a lot of time and sometimes you overlook certain aspects. When your business is making money, you don’t always think about how you can do… continue reading »
Your brand has been humming along nicely for years now and doing great. Customers know who you are and understand your vision. Sales have been steady, but things have been slowly ticking down over the past couple years. Not a plunge but more a slow leak in the tires. To yourself, maybe I dust off… continue reading »
I thought attending a wine Gala with over 700 wines from across America was going to be fun and carefree. I mean there will be some International Rosé wines from The Rosé competition, but most are from American wineries. Now having time to think about this event how will I know what to taste? How… continue reading »
The impact of Google’s Mobile-Friendly Update, as measured by MozCast (a weather report showing turbulence in the Google algorithm—the hotter and stormier the weather, the more Google’s rankings changed) was, in the short-term, much smaller than expected. Though the impact of the mobile-friendly update may be less than apocalyptic, in a blog called “How Far Did the… continue reading »
Your Logo Design So many times business owners have a logo custom designed and they then feel compelled to keep it for years because they spent a lot of money on it. The business has grown and the times have changed, but they do not think the logo should change with them. If you are embarrassed by your… continue reading »
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