A growth agency’s main purpose is to develop unique methods to cause growth in a brand and business. Growth can mean many things to many people. How our client defines growth is our top objective before we put pen to paper developing how to bring that end result about. Whether it is increasing leads for your sales force, building followers on Facebook, moving merchandise off shelves and into homes our mission is clear. Make it grow.
To achieve growth, we recognize that it occurs when each party sees a mutual value from the exchange. We also recognize that today’s consumer wants more out of their buying experience. Instead of just an exchange of currency, they want to become a hero to their peers. This occurs when the buyer becomes a part of the brand’s story. For example going into an amazing restaurant and being the one to advise your closest friends on Facebook, that they will definitely have a marvelous experience. Achieving a dream of owning a home and the realtor who made the daunting task of finding the perfect home possible.
These scenarios, like so many we personally witness on social media, provide the opportunity for consumers to be seen in another light; knowledgeable, informative, compassionate, adventurous, etc.
Our job as a growth agency is to help brands to create a narrative their customers want to be a part of. We help define a brand’s purpose and promote it to the consumer. In turn, this creates a relationship of trust, excitement, and loyalty.